Cole unfazed

Carlton Cole has expressed his desire to be a success at West Ham, despite enduring a difficult start to his career.

Cole - who was signed by Alan Pardew for £2m from Chelsea 18 months ago - has been forced to endure heavy criticism from some sections of the Boleyn crowd, after becoming the team's latest 'scapegoat' for the current on-field difficulties.

But despite the criticism, the former England under 21 told SkySports that he wants to become a vital cog in the Hammers machine.

""I'm settled here and I want to stay," he told Sky Sports News.

"This is the first time I've actually stayed at a club and done two pre-seasons with them, because normally I'm off in the second pre-season.

"I'm happy and hopefully I can stay and do better things for the club."

Cole has played a major part in three goald since enjoying his recent run in the the first team, yet has failed to score himself.

However, once again it is not something that undul worries him.

"Every striker goes through times when they can't score," he added. "But hopefully I'll get that one goal - and then the floodgates will open."