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He flies so high, he reaches the sky

Filed: Friday, 28th April 2017
By: Staff Writer

West Ham United legend Bobby Moore is to be immortalised by Norwegian Airlines.

An image of the Hammers legend is to appear on the airline's newest aircraft later this year in recognition of the company's rapid growth in the UK market, it was announced on Football Shirt Friday.

Norwegian, who fly more than five million UK passengers to more than 50 worldwide destinations will make Moore the fourth British 'hero' to appear on their fleet when his image appears later this year.

An artist's view of how the plane will look

"As Norwegian continues its rapid UK growth, our ‘tail fin heroes’ offer us a perfect chance to pay tribute to some of the greatest Britons of all time," said Chief Commercial Officer Thomas Ramdahl.

"Bobby Moore has inspired generations of people for being an iconic footballer and leader on the pitch and a true gentleman off the pitch, so we are honoured to have him appear on our aircraft."

Meanwhile Bobby's widow Stephanie expressed her full support for the initiative. "This is such a wonderful way to remember Bobby and to mark Football Shirt Friday," she said.

"We want to see the whole nation wear their team’s colours with pride today and believe that together we can and will beat bowel cancer. We have made enormous progress in the last 50 years but sadly, bowel cancer still kills 44 people in the UK every day.

"By joining forces, raising funds and channelling that unbreakable spirit of a football fan to support the Bobby Moore Fund, we can all help bring forward the day when bowel cancer is cured."

Previously the company have featured children’s writer Roald Dahl, pilot Amy Johnson and the late airline entrepreneur, Sir Freddie Laker on their planes.

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