Text  Larger | Smaller | Default

NewsNow

No naming rights deal imminent


Filed: Thursday, 2nd November 2017
By: Staff Writer


The Olympic or London Stadium - depending on your preference - will remain without a sponsor for the foreseeable future after it was confirmed that a naming rights partner is not currently being sought.

The news was revealed by LLDC Chief Executive David Goldstein during a London Assembly meeting today in which he took a number of questions relating to the Olympic Park and, specifically, the loss-making stadium which West Ham have rented since last summer - and retain a 99-year lease for.

Embed from Getty Images


"As a result of the recent Mayor's review, We're not actively marketing the venue," he confirmed. "We've had a lot of interest in the past which has been reflected in the media.

"It's not unusual, where new venues are looking for naming rights partners, for that to be an exercise that does take considerable time. So I'm not unduly concerned that, just a year after the stadium opening, it hasn't got a naming rights partner.

"I should say we've had unprompted interest from potential sponsors since the summer's athletic events which created a resurgence of interest in it and we've had a number of conversations as a result. I think we'd come back to it.

"This is a multi-million pound and multi-year commitment and I think the process of finding a partner that is aligned in terms of its objectives and aspirations and wants to be associated with the stadium is a situation that often takes time, but I'm absolutely confident it will happen.

"That said, it's difficult to put a time on when the right partner steps forward with the right commitment."

When pushed, Goldstone added that he hoped a naming rights partner would be actively sought before the end of the current football season.





Related News

   arrow   In brief - Wednesday's news round-up [18th Apr 2018]
   arrow   Post-match press conference: David Moyes v Stoke City [video] [17th Apr 2018]
   arrow   In brief - Tuesday's news round-up [17th Apr 2018]
   arrow   Noble issues war cry [16th Apr 2018]
   arrow   Win and survive, says Brooking [16th Apr 2018]
   arrow   Pre-match press conference: David Moyes v Stoke City [video] [15th Apr 2018]
   arrow   Masuaku linked with Spurs and other transfer news  [12th Apr 2018]
   arrow   City date confirmed [12th Apr 2018]
   arrow   Statistically speaking, safety beckons [9th Apr 2018]
   arrow   Fans request waiting list disclosure [7th Apr 2018]



Your Comments


Please note that this section is for comments relating to the above news item only. Any off-topic or abusive posts will be removed. Posts including either links and/or foul language are automatically filtered and will not be published. To engage in further discussion on any of our news stories, visit the KUMB Forums.

Not a member of the KUMB Forums? You may register for free membership here.

comments powered by Disqus
 
News Image




On This Day ...

One Year Ago
In brief - Wednesday's news round-up
Get the very latest West Ham news in one place, with our new daily media ro...more
Three Years Ago
Support West Ham, says Prime Minister
Prime Minister David Cameron may be an Aston Villa supporter (or so he says) - but he instructed the...more
Five Years Ago
West Ham set for Ireland and Germany
West Ham United have confirmed their current list of pre-season fixtures....more