£37 to upgrade a £20 ticket? No thanks!

A season ticket holder has written to West Ham after he was asked to pay £37 in order to upgrade a child's season ticket - for a match in which an adult may purchase one on General Sale for £20.

The supporter, who wishes to remain anonymous but has been a season ticket holder for more than 20 years hoped to upgrade his young son's season ticket for a friend (a fellow adult) who was hoping to join him for Monday night's vital Premier League clash against Stoke City.

However the longstanding fan - whose son is unable to attend since the match was moved to a school night - was disappointed to learn that the club intended to charge him £37 for the upgrade, nearly DOUBLE what it would cost to buy an adult match day ticket for the match as a result of the club's '2 for £40' promotional offer.

"Other games that have been moved to midweek have had '£20 to upgrade' offers," the season ticket holder, who has contacted vice chair Karren Brady and co-chairman David Gold with his complaint told KUMB. "That’s reasonable. But £37 to upgrade when you can buy two for £40 seems like unnecessary profiteering."

The £37 fee compares unfavourably to a similar arrangement last season, when West Ham faced Tottenham in a match that was also moved to a weekday at the behest of the TV companies (Friday 5 May 2017).

On that particular occasion the parents of child season ticket holders were encouraged to upgrade their tickets at a discounted rate. West Ham United have been approached for comment.