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Brady co-star in racism row

Filed: Wednesday, 20th June 2018
By: Staff Writer

The co-star of West Ham vice chair Karren Brady's TV show has been caught up in a race storm involving Cheikhou Kouyate's Senegal.

Alan Sugar, who fronts TV show The Apprentice landed himself in hot water this morning when posting a tweet in which he likened members of Kouyate's national team, who opened their World Cup campaign with a 2-1 defeat of Poland yesterday, to beach workers in Spain.

Unsurprisingly perhaps, Sugar's failed attempt at homour led to a string of complaints and shortly after it was initially published, the offending tweet was removed.

However 71-year-old Sugar, who held a major stake in Tottenham between 1991-2007 and has appeared on The Apprentice alongside Brady since 2009 appeared unrepentant - despite being heavily criticised for posting what was perceived to be a racist joke.

"Just been reading the reaction to my funny tweet about the guy on the beach in Marbella," he said after removing the original tweet. "Seems it has been interpreted in the wrong way as offensive by a few people. Frankly I can't see that, I think it's funny."

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