Text  Larger | Smaller | Default


It looks like a Villa badge! Fans question new sponsor

Filed: Friday, 13th July 2018
By: Staff Writer

West Ham fans have questioned whether the logo of new sponsor Basset & Gold should have such a prominent place on West Ham's new shirt - because it closely resembles the Aston Villa crest.

West Ham revealed today that the financial services company had agreed a deal to become United's new sleeve sponsor, taking over from MRF Tyres.

However several supporters have highlighted a distinct likeness between the company logo and the Championship club's crest - as you can see below.

West Ham's new sponsor

The eerily-similar Aston Villa crest

Perhaps rather more concerning however is that other supporters have seen something far more insidious in the new logo - by likening it to the MILLWALL crest, which also features a lion (albeit one quite different in design)!

Here are some of the comments in relation to the new sponsor's logo, as aired on social media...

Hailing the new partnership, vice chair Karen Brady welcomed Barret & Gold to the club.

"I am delighted to announce our partnership with Basset & Gold and I am extremely excited about working together going forward," she told whufc.com.

"What really appealed to us was their commitment to working and engaging with our fans in east London and the local community.

"Our fans are at the heart of everything we do and we wanted to partner with someone who understands that and mirrors that commitment in their own work.

"Both partners are determined to achieve success next season and we cannot wait to launch our partnership through some incredible activations for our fans."

KUMB Comment

Knees up Mother Brown's John Phillips has his say on the new sponsorship deal with Barret & Gold...

Related News

   arrow   In brief - Tuesday's news round-up [22nd Jan 2019]
   arrow   In brief - Thursday's news round-up [17th Jan 2019]
   arrow   In brief - Wednesday's news round-up [16th Jan 2019]
   arrow   In brief - Wednesday's news round-up [9th Jan 2019]
   arrow   In brief - Tuesday's news round-up [9th Oct 2018]
   arrow   In brief - Thursday's news round-up [4th Oct 2018]
   arrow   In brief - Wednesday's news round-up [12th Sep 2018]
   arrow   Scraping the barrel? [5th Sep 2018]
   arrow   In brief - Friday's news round-up [17th Aug 2018]
   arrow   In brief - Thursday's news round-up [16th Aug 2018]

Your Comments

Please note that this section is for comments relating to the above news item only. Any off-topic or abusive posts will be removed. Posts including either links and/or foul language are automatically filtered and will not be published. To engage in further discussion on any of our news stories, visit the KUMB Forums.

Not a member of the KUMB Forums? You may register for free membership here.

comments powered by Disqus
News Image

On This Day ...

One Year Ago
Find me a new club, orders Hernandez
Javier Hernandez has instructed his agent to find him a new club - after be...more
Three Years Ago
West Ham United 2-2 Manchester City
West Ham were eight minutes away from completing the double over Manchester City before Sergio Aguer...more
Five Years Ago
Striker deal agreed - Di Marzio
Roma striker Marco Boriello has agreed a deal to join West Ham on loan for the remainder of the seas...more