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Hammers hold their own in sponsor stakes

Filed: Monday, 30th July 2018
By: Staff Writer

West Ham's shirt sponsor deal with Betway is one of the most lucrative in the Premier League outside the established 'top six', it has been revealed.

The Hammers, who draw around 10million per year from the gambling company as part of the deal are some considerable way behind six Premier League clubs in terms of maximising revenue from sponsorship.

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Manchester United (47million per year, Chevrolet) lead the pack whilst Spurs (35million, AIA) West Ham's closest rival earn nearly four times as much as United through annual shirt sponsor revenue.

However West Ham lead the remainder of the Premier League, whilst Huddersfield and Brighton make the least through shirt sponsorship; their deals with Maltese company Ope Sports and American Express respectively earns the two clubs, both of whom were promoted last season just 1.5million per annum.

In total, NINE gambling firms are featured on the shirts of Premier League clubs with financial institutions the second most popular field for sponsors.

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Top annual shirt sponsor deals: Premier League

1. Manchester Utd: 47m (Chevrolet)
2. Manchester City: 45m (Etihad)
3. Arsenal: 40m (Fly Emirates)
3. Chelsea: 40m (Yokohama)
3. Liverpool: 40m (Standard Chartered)

6. Tottenham: 35m (AIA)
7. West Ham Utd: 10m (Betway)
8. Everton: 9.6m (SportPesa)
9. Crystal Palace: 6.5m (ManBetX)
9. Newcastle Utd: 6.5m (Fun88)

11. Southampton: 6m (Virgin Media)
12. Wolves: 5m (W88)
13. Bournemouth: 4m (M88)
14. Leicester City: 4m (King Power)
15. Burnley: 3m (Laba360)

15. Cardiff City: 3m (Visit Malaysia)
15. Fulham: 3m (Dafabet)
15. Watford: 3m (FxPro)
19. Brighton & Hove Albion: 1.5m (American Express)
19. Huddersfield Town: 1.5m (Ope Sports)

Since 2010, when the ownership of West Ham United last switched hands the total amount of sponsorship received by Premier League clubs per annum has risen from 100.45million to 313.6million, a rise of more than 210 per cent.

Meanwhile the average annual amount earned via sponsorship per club has risen from 5million to 15.7million.

* The biggest deal in place eight years ago was Liverpool's 20million per year deal with Standard Chartered, who continue to sponsor the Merseyside club to this day.

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