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West Ham accuse LLDC of misleading public

Filed: Saturday, 8th September 2018
By: Staff Writer

West Ham have hit back at the LLDC in the ongoing row regarding the track cover at the Olympic Stadium.

On Thursday we revealed how the LLDC were demanding £300,000 per year from the club in order to replace the badly-faded green track cover with a claret one.

But West Ham have hit back, Accusing the LLDC of hoodwinking the public by attempting to blame the club for their much-publicised financial woes.

"West Ham United are concerned that this is deliberately misleading the public and, more importantly, taxpayers," read a club statement.

"West Ham now pay £3m in rent due to additional annual fees that have been introduced since our agreement in 2013 and a further £6m was received by our landlord from the food and beverage sold at our matches.

"With additional fees we pay for services at the London Stadium, the total revenues received from West Ham United and our activities is £10m a year.

"The current strategy to point the finger at West Ham United is simply not the solution to the long-term viability and commercial success of the venue.

"We are running a football club, not the stadium, and for Ms Garner to lay any blame for their financial struggles at our door is wrong and misleading the public."

The club also accused the LLDC of failing to understand basic Premier League laws with regards to advertising and sponsorship - whilst taking a swipe at the organisation for the contiued lack of a stadium sponsor, more than two years after West Ham moved to StTratford.

"Ms Garner pointed out that E20 would not allow our pitch surround to be in our club colours because the LLDC are seeking a commercial deal for stadium naming rights and the track might be part of that negotiation," the statement continued.

"The Premier League do not allow commercial sponsor logos on pitch surrounds and therefore that canít happen. It is again misleading.

"Ms Garner went on to suggest that the colour alone may have value for a future naming rights partner. The Stadium does not have a naming rights partner, nor is one being actively sought.

"West Ham United have offered to help LLDC sell the naming rights and other commercial deals using our expertise of running the commercial side of a football club and its stadium. They have declined.

"West Ham have offered to fully fund the pitch surround for £400,000 if it is claret.

"Are LLDC really saying it is in the taxpayersí interests for them to pay and wait in case LLDC might attract a naming rights partner who might see some value in the cover being in their corporate colours?"

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