Owning and running a football can't be an easy task. As well as your own financial investment, you have the emotional investment from thousands of people who depend on the fortunes of the football club to derive happiness from to contend with.
It's the despair that gets you in the end. Minutes, hours, days after the shambles of Burnley, the rank and file West Ham support struggle to comprehend what they have watched.
In the most predictable set of events since Jack Wilshere last presented himself to the club medical team, a West Ham slump in form has been followed by a welter of briefing against club employees.
Since 1997, when KUMB first appeared online, West Ham United have been linked with literally hundreds - nay, thousands - of players.
During the current mini-crisis, the most-asked question from bemused fans is "What has gone wrong behind the scenes?"
Does anybody think that David Sullivan hasn't asked himself whether he has taken West Ham United FC as far as he can?
One moment Manuel Pellegrini is the key to our future - and less than a month later, he is an outdated old fossil taking us nowhere.
Racist abuse by Bulgaria fans aimed at black England players has been punished by UEFA with a €75,000 fine and a one game stadium ban with another game suspended for two years.
Just as some West Ham fans are prematurely writing off £24million summer signing Pablo Fornals, I believe the Video Assistant Referee should be given time to flourish. That is not to say the system isn't without its faults.