West Ham have announced a three-year partnership with a Danish brewing company.
The deal grants brewers Carlsberg exclusive "pouring rights" for the company's "extensive beer and beverage portfolio" at the Boleyn Ground.Carlsberg UK Director of Brands and Insight, David Scott, told whufc.com: "Carlsberg is proud to be the Official Beer Partner of West Ham, a club with a strong tradition and rich heritage like our own brand and company.
"Through continuing our partnership we will connect with West Ham United and wider Premier League supporters at the Boleyn Ground and further cement our position as the beer brand of football."
The deal begins from the start of the current season, expiring in 2016 when the Club moves to the Olympic Stadium.
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