West Ham announce Umbro partnership

  • by Staff Writer
  • Thursday, 30th April 2015

West Ham United have confirmed a new five-year partnership with Umbro - as revealed here on KUMB back in October.

Some six months after KUMB initially broke the news, the club have finally confirmed that the kit manufacturer will be replacing Adidas ahead of the move to the Olympic Stadium.

Karren Brady, West Ham's vice-chair said of the new deal: "As we approach two historic seasons for West Ham United, we are delighted once again to team up with Umbro, a company which - like West Ham - is steeped in the heritage of English football but also a fast-growing global brand with an exciting future ahead.

"It is especially fitting that - during our final season at the Boleyn Ground - our players and fans will wear a brand synonymous with one of the finest moments in West Ham's rich history: England's 1966 World Cup triumph.

"It is our determination to bring back those glory days of the 1960s when we move to our magnificent new Stadium, and we look forward to doing so in partnership with Umbro, whose commitment to the highest standards of excellence and quality matches our own."

The Cheshire-born company, now a subsidiary of American company Iconix Brand Group, beat off interest from Nike and Puma to land the West Ham contract.

Vice President of Global Marketing Paul Nugent added: "West Ham United is an incredibly exciting and significant signing for Umbro. This is a special period in the club's history and we are delighted to be part of it.

"We know the last season at the Boleyn Ground will be an emotional one and we have worked closely with the club - with input from Hammers fans - to create a memorable set of kits to commemorate the final season.

"Our kit designs for West Ham are unique to the club and celebrate the rich traditions of the club whilst incorporating all the modern performance properties required for today's game.

"We're looking forward to sharing our 2015/16 kits and hope players and fans will be proud to wear them both home and away."

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