No naming rights deal imminent

  • by Staff Writer
  • Thursday, 2nd November 2017

The Olympic or London Stadium - depending on your preference - will remain without a sponsor for the foreseeable future after it was confirmed that a naming rights partner is not currently being sought.

The news was revealed by LLDC Chief Executive David Goldstein during a London Assembly meeting today in which he took a number of questions relating to the Olympic Park and, specifically, the loss-making stadium which West Ham have rented since last summer - and retain a 99-year lease for.

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"As a result of the recent Mayor's review, We're not actively marketing the venue," he confirmed. "We've had a lot of interest in the past which has been reflected in the media.

"It's not unusual, where new venues are looking for naming rights partners, for that to be an exercise that does take considerable time. So I'm not unduly concerned that, just a year after the stadium opening, it hasn't got a naming rights partner.

"I should say we've had unprompted interest from potential sponsors since the summer's athletic events which created a resurgence of interest in it and we've had a number of conversations as a result. I think we'd come back to it.

"This is a multi-million pound and multi-year commitment and I think the process of finding a partner that is aligned in terms of its objectives and aspirations and wants to be associated with the stadium is a situation that often takes time, but I'm absolutely confident it will happen.

"That said, it's difficult to put a time on when the right partner steps forward with the right commitment."

When pushed, Goldstone added that he hoped a naming rights partner would be actively sought before the end of the current football season.

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