West Ham 'best of the rest' in sponsor deals

  • by Staff Writer
  • Friday, 19th July 2019

West Ham United's sponsorship deal with Betway is worth in the region of ?10million per annum.

And while that figure represents the 'best of the rest', it is dwarfed by the sponsorship deals agreed by what have become commonly referred to as the "big six" in recent seasons.

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Outside of the Premier League's established big guns, West Ham top the list for annual sponsorship deals with Everton the nearest competitor, with the Toffees earning ?9.6million per year from their agreement with Kenya's SportPesa.

However the Hammers are some considerable way behind sixth-placed Tottenham whose deal with Hong Kong and Chinese insurance firm AIA being worth ?35million per annum.

Of the twenty Premier League clubs, no less than half of them are sponsored by betting companies including West Ham United. However none of the top six are involved with companies for whom gambling is their primary business.

The sectors represented by Premier League sponsorship deals are as follows:

10 clubs: Gambling
2 clubs: Finance, Airline
1 club: Vehicle Manufacturer; Tyre Manufacturer; Banks; Insurance; Entertainment; Duty Free

And those sponsorship deals are becoming increasingly dominated by Far Eastern companies and tax havens such as Malta, while only one of the 20 clubs will be sponsored by a firm located in the UK (Liverpool's Standard Chartered) during the 2019/20 season:

4 clubs: Hong Kong/China
3 clubs: Malta
2 clubs: Thailand; United Arab Emirates; USA
1 club: Australia; Gibralter; Isle of Man; Kenya; Philippines; Japan; UK

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The full list of Premier League clubs in order of annual shirt sponsorship revenue is as follows:

1. Man Utd (?64m) Chevrolet, USA
2. Man City (?45m) Etihad, UAE
3. Arsenal (?40m) Emirates, UAE
4. Chelsea (?40m) Yokohama, Japan
5. Liverpool (?40m) Standard Chartered, UK

6. Tottenham (?35m) AIA, Hong Kong/China
7. West Ham Utd (?10m) Betway, Malta
8. Everton (?9.6m) SportPesa, Kenya
9. Wolves (?8m) ManBetX, Malta
10. Southampton (?7.5m) LD Sports, China

11. Burnley (?7.5m) LoveBet, Hong Kong/China
12. Crystal Palce (?6.5m) ManBetX, Malta
13. Newcastle Utd (?6.5m) Fun88, China
14. Watford (?6.5m) Sportsbet.io, Isle of Man
15. Aston Villa (?6m) W88, Thailand

16. Bournemouth (?5m) M88, Gibralter
17. Leicester CIty (?4m) King Power, Thailand
18. Sheffield Utd (?3.5m) USG, Australia
19. Norwich City (?3m) Dafabet, Philippines
20. Brighton & Hove (?1.5m) American Express, USA

* Information sourced from economist Lukasz Baczek.

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